ABOUT THE PROCESSING AND PROTECTION OF PERSONAL DATA

GENERAL DISCLOSURE TEXT

As Üstün Petfood, we show maximum sensitivity to the security and processing of your personal data. With this awareness, as Üstün Petfood, we attach great importance to the processing and storage of all kinds of personal data belonging to all persons associated with Üstün Petfood, including those who benefit from our products and services, in accordance with the Personal Data Protection Law No. 6698 ("Law"). Pursuant to the provisions of the Law No. 6698 on the Protection of Personal Data; As data controllers of our Group, we inform you with this text about all personal data processed by Üstün Petfood, including our employees, suppliers, visitors, business contacts, business partners, business partners, customers, third parties, regarding mutual rights and obligations within the scope of this policy.

1.Data Controller

In accordance with the Law No. 6698 on the Protection of Personal Data ("KVKK"), your personal data may be processed by our company with the title of Üstün Petfood located at "Emirgazi Mah. Fetih Cad No: 113/D Karatay / Konya" within the scope described below.

 2.Collection, Processing and Processing Purposes of Personal Data

Although your personal data may vary depending on the services and commercial activities provided by our Group Companies, it may be collected verbally, in writing or electronically by automated or non-automated methods, through the units and offices of our companies, Group Companies, dealers, website, social media channels, mobile applications and similar means. Your personal data may be processed by being created and updated as long as you benefit from the products and services offered by our Group Companies. In addition, your personal data may be processed when you use our call centers or our website to use the services of our Group Companies, when you visit our companies or our website, when you participate in trainings, seminars or organizations organized by our companies.

Your personal data collected,

- Ensuring business operations and business continuity

- Ensuring the commercial and legal security of our company and the persons who have a business relationship with our company.

- Ensuring the legal and commercial security of itself and its business partners.

- Execution of information technology processes.

- Determining the needs of our after-sales support and realization of commercial procurement transactions and execution of logistics activities in order for the activities to be carried out by our business units

- To improve, develop and diversify our products and services

- Informing the customers with whom we have a commercial relationship about issues such as campaign benefit conditions and pricing

- In order to offer alternatives to real/legal persons, ensuring communication and cooperation between ... group affiliated companies, ensuring coordination, conducting common business areas, maintaining advertising and marketing activities, ensuring customer follow-up

- Creation and follow-up of visitor records

- In order to ensure occupational safety and business continuity and to ensure physical security In order to carry out our banking activities, in order to maintain human resources policies In accordance with the laws in the legislation, your personal data may be processed in order to fulfill our obligations to Public Institutions such as the Ministry of Labor and Social Security, Ministry of Finance, Judicial authorities, Ministry of Finance, Ministry of Customs and Trade.

It will be processed within the personal data processing conditions and purposes specified in Articles 5 and 6 of the KVK Law.

3. To whom and for what purpose the processed personal data may be transferred

Your personal data collected; Carrying out the necessary work by our business units to benefit you from the products and services offered by our Group Companies, customizing the products and services offered by our Group Companies according to your tastes, usage habits and needs, ensuring the legal and commercial security of our Group Companies and third parties in business relations with our Companies (administrative operations for communication carried out by our Companies, ensuring the physical security and control of the locations of our Companies, business partner/customer/supplier (authorized or employees) evaluation processes, ensuring the legal and commercial security of our Group Companies and third parties in business relations with our Companies). (administrative operations for communication carried out by our Companies, ensuring the physical security and supervision of the locations belonging to the Companies, business partner/customer/supplier (authorized or employees) evaluation processes, reputation research processes, legal compliance process, audit, financial affairs, etc.). ), to our business partners, suppliers, Group Companies, Company officials, shareholders, legally authorized public institutions and private persons for the purposes of determining and implementing the commercial and business strategies of our companies and ensuring the execution of the human resources policies of our Companies, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the KVK Law.

Persons required for the performance of the service

Your personal data may be shared with our business and solution partners, banks and third parties who perform technical, logistics and other similar operations on our behalf in order to ensure that the services provided to you are complete and flawless and only to the extent appropriate to the nature of the service. These third parties are the persons who are obliged to have access to the relevant information in order to provide full and perfect services.

Persons who are legally obliged to share

Your personal data may also be transferred -limited only to the relevant person or institution- if it is mandatory for Üstün Petfood to fulfill its legal obligations, if it is expressly stipulated in the law or if there is a judicial/administrative order issued in accordance with the law.

Consultancy and auxiliary service providers

Your personal data may be transferred to third parties from whom we receive support in areas such as information technology support, security, etc.; business partners, banks, financial institutions that cooperate and / or receive services; lawyers' offices, consultancy firms that receive support in law, tax and similar fields, and other related parties and authorized institutions and organizations where transfer is required for specified purposes.

Agencies and advertisers

Some of the personal data may be shared with advertisers in an aggregated anonymized form with information belonging only to other users in order to ensure that advertisements can be tailored to the target audience. Anonymized data is information that cannot be matched with you, our visitors/customers, and does not contain your identity information or make you identifiable. Your privacy is guaranteed in anonymized data.

4.Sharing Your Personal Data with Third Parties in Turkey and Abroad

Your personal data may be shared with third parties such as companies to which Üstün Petfood provides services, human resources consultancy companies, information technology companies, professional consultants, lawyers, accountants, occupational health and safety institutions and institutions with which the Company has a commercial, administrative or contractual relationship. Your personal data may be transferred to the Company's Affiliate in Turkey and abroad.

5.Method and Legal Grounds for Collecting Personal Data

Your personal data is collected by our companies through different channels or public databases within the scope of the relevant legislation and based on different legal reasons; in order to provide and improve the products and services we offer and to carry out our commercial activities. Your personal data collected in this process; It is collected through our employees and representatives for the legal reason of carrying out our commercial activities. In addition, your personal data is collected in order to ensure complete security in the workplaces/working areas of our companies. Your personal data collected for these legal reasons can also be processed and transferred for the purposes specified in Articles (b) and (c) of this Clarification Text within the scope of the personal data processing conditions and purposes specified in Articles 5 and 6 of Law No. 6698.

6. Rights of the Personal Data Owner listed in Article 11 of Law No. 6698:

As personal data owners, you may submit your requests regarding your rights to Emirgazi Mah. Fetih Cad.No: 113/D Karatay / Konya address via notary public or by signing with a secure electronic signature to Emirgazi Mah. Fetih Cad. No: 113/D Karatay / Konya, our Company will finalize your request free of charge as soon as possible and within (30) thirty days at the latest, depending on the nature of the request. However, if the transaction requires an additional cost, the fee in the tariff determined by the Personal Data Protection Board will be charged by our Company. In this context, personal data owners; - To learn whether their personal data are processed, - To request information if their personal data have been processed, - To learn the purpose of processing personal data and whether they are used in accordance with their purpose, - To know the third parties to whom personal data are transferred domestically or abroad, - To request correction of personal data in case of incomplete or incorrect processing and to request notification of the transaction made within this scope to third parties to whom personal data are transferred, - Although it has been processed in accordance with the provisions of Law No. 6698 and other relevant laws, in the event that the reasons requiring its processing disappear, to request the deletion or destruction of personal data and to request notification of the transaction made within this scope to third parties to whom personal data is transferred, - Object to the occurrence of a result to the detriment of the person himself/herself by analyzing the processed data exclusively through automated systems, - In case of damage due to unlawful processing of personal data, they have the right to demand compensation for the damage.

7. Contact Information

In order to use your rights described below, you can send your identity information, the right you want to use and your detailed explanation of the subject of your request by using the Application Form below and the methods written on this form.

INFORMATION ON THE PROTECTION OF PERSONAL DATA

It attaches great importance to ensuring the security of your personal information that you have transmitted to us both when using our website and in other ways. Law No. 6698 on the Protection of Personal Data has entered into force.We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:Personal data: Any information relating to an identified or identifiable natural person,

Processing of personal data: All kinds of operations performed on personal data such as obtaining, recording, storing, storing, preserving, modifying, reorganizing, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data by fully or partially automatic means or by non-automatic means provided that it is part of any data recording system,

Data processor: The natural or legal person who processes personal data on behalf of the data controller based on the authorization granted by the data controller,

Data recording system : The recording system in which personal data is structured and processed according to certain criteria,Data Controller : Refers to the natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.

1. Purpose of the Personal Data Protection and Consent Text and Our Company's Position as Data Controller:

Our shopping site has the title of "data controller" within the scope of the Law No. 6698 on the Protection of Personal Data ("Law") in terms of personal data of customers, and with this Personal Data Protection and Consent Text, it is aimed to inform customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

3. Personal Data to be Processed in Accordance with the Explicit Consent of Customers and Processing Purposes:

For the following situations where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of the customers is required for the processing of personal data by our Shopping site.

2. Purpose of Processing Personal Data of Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;

Carrying out the necessary work by the business units and carrying out the relevant business processes in order to benefit the relevant persons from the products and services offered by our shopping site,

Carrying out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and carrying out the related business processes,

Planning and execution of the commercial and/or business strategies of our shopping website,

Ensuring the legal, technical and commercial-business security of the relevant persons who have a business relationship with our shopping site and planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by us to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons,

Establishment of possible rights and receivable claims of those concerned

Providing information to authorized institutions due to legislation

Creation and follow-up of visitor records

To ensure the fulfillment of obligations within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade and other legal legislation by our Company and our branches, call center, affiliated companies on behalf of our Company or through all kinds of channels, including but not limited to our websites and social media pages,

Providing better service to customers, providing and offering various advantages, sales, marketing, informing, providing information about promotions, providing information about campaigns and conditions, conducting surveys, customer satisfaction surveys, accelerating your purchasing processes, receiving and delivering your orders,

Creating campaigns for customers, cross-selling, target audience identification,

Carrying out activities to increase user experience by tracking customer movements and improving the functioning of the website and mobile application of our shopping site and personalizing it according to customer needs, carrying out direct and non-direct marketing, personalized marketing and remarketing activities, carrying out personalized segmentation, targeting, analysis and internal reporting activities, market research,Planning and execution of customer satisfaction activities and customer relationship management processes

Planning and execution of customer satisfaction activities and customer relationship management processes